A strategic leap in SPHERAG’s international expansion, reinforcing our presence in Central Europe
Reaching a new milestone in Europe
We are proud to announce a decisive step in our journey: SPHERAG’s expansion into the Central European market (Germany, Austria, Switzerland, and the Netherlands).
This move is a clear demonstration of our strength in the agritech and watertech markets and a reflection of our ambition to lead the digital transformation of the agricultural sector on a global scale, and in particular in a region that in recent years has seen how the water challenge of irrigation management is no longer limited to the Mediterranean arc. Farmers and irrigation districts in Central and Northern Europe are also experiencing the need to adapt to a new reality in which adopting technology for irrigation management is no longer optional.
Closer than ever to our customers
For our clients and partners in this highly advanced region, this expansion means higher-quality service and faster, more personalized support. Speaking the local language and understanding the unique characteristics of the market allow us to deliver a smoother and more efficient user experience.
This proximity not only enhances our service but also provides us with first-hand insights into local challenges—essential knowledge for creating products and services perfectly adapted to our users’ needs.
Lorenz Sonnabend, the key person in the region
To head this stage, we will rely on Lorenz Sonnabend, an accomplished professional with more than ten years of experience in the field of smart agriculture and IoT.
His career highlights include roles as Product Manager at NEXT Farming and Key Account Manager at BayWa. His deep knowledge of the local market, strong network, and passion for agriculture and technology are, without a doubt, key drivers for the success of this new venture.
Lorenz has shared his excitement about this new challenge, and we couldn’t agree more with his vision:
“Efficient and sustainable resource management is essential for our future. At SPHERAG, we develop innovative technologies to transform the way water is used in agriculture. We aim for greater efficiency, measurable impact, and long-term sustainability. I’m proud to be part of the digital revolution that is driving this change.”
SPHERAG continues to grow, driven by the conviction that technology is the key to more efficient and resource-conscious agriculture. We are excited about the opportunities ahead in the region and the positive impact we will achieve together with our clients.